Must My Wannabe Influencer Friend Cease Using People for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, she says, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but she is aspiring to become one. She makes video blogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes I'm captured while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a jumpscare: I might be no makeup on, making a strange expression or photographed while eating. It’s uncomfortable.

Marielle also expects me to film her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. I feel like our bond has transformed into me being her free crew. She could easily hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she dismissed it. She’s taken me to several brand events, which was nice, but that doesn’t make up for all the time and effort I spend assisting her make content.

I’m grateful that she has supported me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don’t feel she’s fake or dishonest, but at times I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me smiling with another. It’s so silly. It's crucial her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to experience it without being filmed, altered, or posted for an viewers. I am not a accessory for her Instagram.

The Other Side: Marielle

I hope my friend to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Producing content and sharing my life online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on TikTok who execute that style of informal, self-made film-making.

Creating content is my version of engaging with life: noticing the details, sharing them with an audience that values the craft behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my way of offering access, providing her a opportunity to witness exclusive moments that could help her career in design too. That isn't leverage, it’s just being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we make together can get us: an opening. I know not everyone likes being filmed, but often unplanned moments is what makes material genuine. Being recorded occasionally is an inherent aspect of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but companions help each other in small ways. My assumption was filming a clip now and then would be enjoyable for her. Creativity thrives in partnership, and having Beth around makes projects energetic and enjoyable. I never force her to take part in anything, and I would never intentionally humiliate her. But filming together occasionally is part of how I record our shared experiences.

I value Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to compromise: like asking before filming, and avoiding shots that might make her uncomfortable.

This isn’t about control, it's regarding sharing my world while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more excruciating than having a friend point a camera at you. I get that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is willing material. She needs to honor her friend's privacy.
Another reader, 26

Marielle might love making content and showing off her life publicly, but it’s not for everybody. It’s nice she has helped her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your friendship. Create some authentic memories, where true emotions are preserved, not digital scrapbooks. Even public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem unsure as to where the line is. The answer is not found in trying to change one another, but in each establishing defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their bond?

Sydney Taylor
Sydney Taylor

A marketing strategist with over a decade of experience in digital campaigns and brand development across Nordic markets.