Why Heart of Midlothian's Historic Title Tilt Isn't as a Surprise.

JAMBOS BLAZING

Perhaps the only unexpected element of Hearts' triumph over Celtic in the Scottish top flight was the extent to which surprised observers appeared when news of the result and its consequences for the top of the standings emerged. While this 3-1 win at their home ground, which puts the Jambos top of the table and a significant margin clear of their rivals, was seismic in nature, no one who has been tracking the fortunes of either team this campaign will have been in the least shocked by the final score.

Over the last four decades, the Glasgow duopoly of the Old Firm have carved up the Scottish football between them, turning fitba to almost a joke in the meantime. Nine games into the present season it has become apparent that Heart of Midlothian – who count Stephen Hendry, Sir Chris Hoy and Ken Stott among their celebrity fans – could be ready to make their move while the Glasgow duo iron is freezing cold.

THE CHAMPIONS' DECLINE

While much of the focus in the Scottish game has been on the disastrous season being endured by the Ibrox club, the full-spectrum nightmare of the situation at Ibrox has resulted in that the title holders' slightly less terminal decay has been able to worsen below the radar. The defending title winners have so far dropped 10 points from their opening nine league games this term under their manager. The team's boss has developed the distant look of a individual who constantly consulting his Google calendar to find out how many days are left until his contract expires, and awoke this day to discover the number is over two hundred.

"I've never worked harder in all my time here," he told the media following the loss, after they had questioned his desire for anything resembling a title fight. "Therefore the drive is present to try and flip the standards that we're at. It's absolutely fine, it's still so early."

NEW CHALLENGER

Considering the horrific beginning to the campaign being experienced by Rangers, the Celtic boss and his men could typically be expected to get away with their own failure to start strongly, but on this occasion an capital city challenger has joined the mix. In spite of being forced to operate with a war-chest that is not just a tiny fraction of Celtic's as a minuscule amount in comparison, the Tynecastle outfit have added the investment and expertise of a renowned businessman to the SPL mix. As well as investing ten million pounds during the off-season, the Brighton owner has provided Hearts sole use of his top secret data-driven proprietary scouting player identification system.

In Oisin McEntee, Alexandros Kyziridis and Cláudio Braga it has enabled them to discover unpolished gems from an English lower-league side, the Slovak first division and the Norway's second division, among other lesser-known leagues, for the total price of a mid-range family saloon. Spotted at Tynecastle on Sunday sporting a Hearts scarf, the famously shrewd professional gambler could be seen celebrating each score with the enthusiasm of a person who had likely realized the bookies had massively underestimated his side's chances of beating the out-of-sorts title holders, and filled his boots as a result.

MANAGER'S RESPONSE

"In my opinion it's a statement win," said the facial-haired Hearts gaffer the head coach after his team's most recent success, their eighth in nine outings. "Perhaps it is for those on the outside looking in. It could alter opinions. It may confirm views that there's a tightrope. But let's not kid ourselves, we're really pleased with what the players have given us. Technically, we appear in a good place, and definitely in fitness we look in a excellent shape, so long may that continue. Of course, it's not a position that the team is accustomed to being in." Correct, Derek, it isn't. But the wonderful, data-driven reality is that for the first time in many years, the Scottish game might genuinely have a title race that a team other than the traditional powers can win.

Sydney Taylor
Sydney Taylor

A marketing strategist with over a decade of experience in digital campaigns and brand development across Nordic markets.